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What do we understand by COliving 4.0?
We are facing a paradigm shift to radically rethink our relationship with the environment.
“Sustainability is meeting current needs without compromising the ability of future generations to meet theirs, ensuring the balance between economic growth, care for the environment and social welfare.” (Brundtland Report. United Nations. 1987)
Sustainable development not only calls into question the deteriorated relationship we have with the planet. Also the relationship between people, excessive individualization, chosen and imposed solitudes. The culture of Me above Us, and of Us above everyone. And thirdly and probably the origin of our great crisis: the relationship with the imposed economy, the maximization of profits above anything else.
From COliving Hotels we reflect on how hotel coliving faces and rethinks these three relationships.
1. Rethinking the relationship with the planet, our common home, the Earth.
Buildings pollute four times more than cars. Buildings, according to CE, continue to contribute 56% of pollution in our cities compared to 13% that comes from car emissions.
It is a silent threat.
Now that “everyone is sustainable” (surely you and your company say that you are), more and more people worry about climate change, we have 10-12 years to take drastic measures according to the latest IPCC report , biodiversity loss, deforestation, resource depletion, the time is running out! Saskia Sassen exclaimed in his last conference in Madrid, chemical pollution, we have created more than 100,000 new chemical substances since the industrial revolution, and we used have the oceans like a garbage dump full of plastics.
The hotel sector has an enormous responsibility to rethink the relationship with our environment.
From COliving Hotels we realized that to facilitate access to housing, the negative impact of building new buildings or rehabilitating existing ones can be reduced, simply with what we call hotel coliving, a new accommodation solution that allows renting hotel rooms for months in major cities in exchange for an affordable comprehensive income.
COliving Hotels is a good example of a circular economy strategy, which encourages the adaptation of hybrid hotels with new uses of spaces, services and technological innovation.
In this way, empty hotel rooms are reused to give them an outlet and a new life with re-marketing and revaluation strategies.
2. Rethinking relationships between people
Recent times have built an increasingly individualized society, we have broken the traditional social structures to build a digitally hyperconnected society, but a liquid, new and uncertain society, with great possibilities and great forgetfulness.
This has been building more and more chosen solitudes, a world of new relationships that is part of our evolution but also generates imposed solitudes, one of the biggest problems in our society.
We still have memory and we know how previous generations lived, times when people went out to ask for condiments from the neighbor or you were in the streets of your neighborhood and chatted with people around you.
Now we don’t know our neighbors. We are in full reflection of our current way of living, it seems that we have realized some of the problems.
The “co-everything” revolution, the collaborative culture are concepts and reflections that emerge “bottom-up” by collectives with awareness of the problem.
COliving Hotels, as a differential value, generates the experience of access to a Community social network aimed at digital nomads, remote workers or temporary residents who in one place can have access to work, interaction and entertainment. What really transforms COliving Hotels is that hotels are no longer a collection of disconnected rooms for short-term stays, now common spaces matter and travelers come to stay for period of time.
Private use is reduced to rooms with bathrooms and common space, it is maximized with extensive common areas where users seek access to services and to interact with people with whom they share life and work experiences.
We contribute to achieving SDG 11: Make cities more inclusive, safe, resilient and sustainable, we co-create a new type of collaborative tourism (temporary citizens), which honor the local and its community (permanent citizens), united by the trust, technology, respect for the environment and a sustainable life.
3. Rethinking the relationship with the economy
The economy is and has been focused on the short-term, like politics, with a short vision of the future, a short view, and this has been the great disagreement with sustainability, a necessary long-term, long-term view.
The hotel sector must turn the high beams on, and look long term, at the entire life cycle and use of hotel assets.
The main advantage of pivoting the hotel coliving: the seasonal adjustment.
“The excessive seasonality of some destinations endangers their recovery,” says Braintrust consultancy, which has carried out an analysis on this factor so characteristic of Spanish tourism.
He argues that the new post-COVID-19 stage is an opportunity to correct this situation and transform the current model with a focus on sustainability, an essential condition for receiving aid from European funds.
At the management level, seasonal adjustment helps avoid overeuse of resources at specific times of the year and does not make it necessary to size the infrastructures excessively.
In the relation to the environment, it allows a better use and management of resources since their use is constant throughout the year and does not experience large peaks that are combined with periods of zero use.
In the economic sphere, it facilitates the construction of a more solid business fabric by making businesses open throughout the year. Circumstance that, in turn, contributes to improve the rooting of the population, stabilizing employment, and not having a pool of temporary workers who come and go from the location.
From the point of view of the traveler, it avoids crowded destinations. And, from the point of view of the resident, it improves the habitability of cities, reducing tourist-phobia ”.
COliving Hotels, is a new innovative channel that makes it easier for hotels to achieve the objectives of diversification and differentiation of the hotel product, sustainability and digitization that the sector requires to adapt to the new needs demanded by the market such as “smart tourism”, “Circular economy”, “energy efficiency”, “transformation of destinations”.
Rebuilding these three relationships from COliving Hotels is what we call Coliving 4.0, but it will not be possible if we do not rebuild our ways of thinking or what Albert Einstein taught us: “Problems cannot be solved from the same level of consciousness that they were created”. And that I also think is changing, more and more people have this awareness.
It is time to act. If not now when? if not us who?
CEO and COfounder